Grey Goose has unveiled a pre-bottled vodka martini. The brand describes the pre-mixed drink as the first of its kind from a major vodka brand. It arrives first to the US market.
Bottled at 35% ABV, the new Grey Goose Classic Martini Cocktail can make between eight to 10 Martinis from a 750ml bottle. It combines Grey Goose vodka, dry French vermouth, and orange bitters.
Bacardi decided to make the premixed martini due to its popularity–it’s the second most popular cocktail in the United States.
“There is a strong demand to enjoy Martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to ‘perfect’ themselves,” said Grey Goose vice-president of marketing Aleco Azqueta. “Similarly, we know home entertainers are often looking to serve Martinis at their gatherings but find the batching process too fussy. This insight presented an exciting opportunity for Grey Goose to fill this desire while reinforcing the intrinsic synergy between the cocktail and brand’s exceptional quality.”
The Grey Goose Martini Cocktail is available across the US and can be purchased in 375ml and 750ml bottles for $16.99 USD and $29.99 USD.
Looking to get a martini when out in Los Angeles, The Midnight Prayer From Employees Only LA Is The Vesper Martini Play James Bond Has Been Waiting For.
Last year in New York City, The Gold Room at the Lotte New York Palace unveiled a $250 Reserve Martini on its “Art of the Martini” cocktail menu.