News
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Ryan Reynolds has unveiled his latest ad campaign for juice and The Croods: A New Age, titled Not a Gin Ad. The new advertisement comes ahead of the digital release of the animated feature film,…
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Ron Abuelo has launched Ron Abuelo XII Años Two Oaks in the United States. The new offering from the Panama spirits maker is currently available in select markets and will continue to roll out nationally…
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Travis Scott has officially announced his latest project as a founder and creator of CACTI Agave Spiked Seltzer, a venture with Anheuser-Busch. The new endeavor is an extension of personal brand which will bring his…
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Hennessy is the official spirit of the NBA, WNBA, NBA G League and USA Basketball and is celebrating the tip-off of the 2020- 21 NBA Season with the release of a new “lines” campaign. The…
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Moët Hennessy has established a partnership to exclusively bring WhistlePig to consumers in selected markets in Europe and Asia. As part of this partnership, the LVMH and Diageo-owned drinks company acquired a minority stake in…
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Flor de Caña has been honored with the “Sustainability Award” at the 2020 The Drinks Business Green Awards. The sustainably produced premium rum brand was given the award in recognition of its leadership within the…
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The world’s first Vermouth Day has been set for March 21, 2021. Renowned bartender and vermouth producer Giancarlo Mancino is the official creator of the day. Mancino chose March 21 because it corresponds with the…
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For some reason unbeknownst to us, Brussels sprouts are part an intricate part of Christmas dinner. In a collaboration that seems equally as strange, Scottish distillery Pickering’s has created a Brussels Sprout Gin. As it…
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Just in time for all of your last-minute holiday gifting needs, Smirnoff Ice has once again teamed up with premium imported home goods brand, Cremsiffino, to create a new line of limited-edition Nicely Gifted Puzzles…
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Tequila Don Julio and Big Sean have teamed up to give one lucky winner the chance to experience a taste of the “Don Life” at home on New Year’s Eve. The Detroit rapper will curate…