Cocktail mixers and garnishes line Filthy is shining a light on the industry icons, bartenders, and community builders via a new collection of video vignettes, titled “Love Is In The Details”. The videos feature influential leaders from across the global hospitality community.
Over the next few weeks, Filthy will be releasing this video series on its official website, as well as its YouTube channel and Instagram, with a premier screening to follow at Tales of the Cocktail, which is set to take place from July 23rd through 28th in New Orleans, LA.
The series features conversations between influential industry leaders that Filthy Founder Daniel Singer credits for shaping the hospitality landscape that allowed Filthy to thrive. Interviewees include alcohol beverage education expert and 2023 ‘Visionary Award’ recipient, Tiffanie Barriere; acclaimed cocktail author, Gabe Urrutia; James Beard honoree Lynette Marrero, the mixologist behind Delola, which she developed in partnership with Jennifer Lopez; and Masahiro Urushido Managing Partner and Director of Deliciousness at Katana Kitten. Bar owner and hospitality legend Joshua Wagner is also featured in a conversation with Singer.
“‘Love Is In The Details’ is my love letter to the community that lifted Filthy up over the years,” said Daniel Singer, Filthy founder and CEO. “Love is what brings our industry together, and I strongly believe it is shown through an obsessive commitment to the details, as you’ll hear our industry friends talk about in the series. Our goal is to shed a light on those who work in cocktail and bar spaces, who show love through service to all of their customers each day.”
Singer created Filthy in response to bars that served awful garnishes. He embarked on a two-year olive pilgrimage exploring hundreds of varieties of cultivatable olives and cherries to find the perfect cocktail garnishes, and returned with barrels of naturally cured olives. These became the first product from Filthy.
“Love Is In The Details” Production Credits include:
Creator/Executive Producer: Daniel Singer, Filthy
Director/Executive Producer: Alexander Ferzan, ZADDY, LLC.
Talent Producer: Joshua Wagner, Wagner Hospitality
Director of Photography: Kyle Maddux-Lawrence
Producer: Julio Saldarriaga, Skyway Pictures
Producer: Jess Dennis, Skyway Pictures
Campaign Producer: Natalie Reilly, Filthy®
Campaign Art Director: Beatriz González, Filthy®
Sound Operator: Jonathan Berguno
Production Assistant: Isabel Hernandez
Editing/Post Producer: Andrew Gimenez
Lead Animator: Jonathan “Milly” Cohen
Animation Support: Andrea Reyes
Original Music: Brendan O’Hara