Tequila
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In the highlands of Jalisco, tequila is more than a drink—it’s an expression of earth and ancestry. With that in mind, Mijenta has announced the release of Maestra Selection No. 2, the second expression in…
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Diageo has unveiled a bold new chapter in the story of Don Julio Tequila. Called Don Julio Ceniza, the spirit represents the brand’s first dark añejo—a tequila forged in fire, both literally and figuratively. The…
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Kendall Jenner’s 818 Tequila has always lived at the intersection of celebrity, culture, and craft. Now, to celebrate 8.18 Day 2025, the award-winning brand is shrinking things down, but also setting things free. Enter the…
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In the noisy, neon‑lit world of celebrity spirits—where bottles are more likely to show up in a paparazzi frame than on a back bar—Olujo Tequila is betting that quiet confidence will outlast flash. Founded by…
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There’s smoke on the horizon—rising not from a distant fire, but from the slow-burning heart of Los Altos de Jalisco. Clase Azul México, the brand synonymous with sculptural decanters and luxury sipping rituals, has just…
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There’s something distinctly American about the pursuit of more—more flavor, more fire, more thrill in a glass—and Tequila Zarpado, that plucky upstart from Latitude Beverage, has answered the call with the release of Zarpado REAPER,…
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Somewhere between the centuries-old rituals of agave distillation and the modern wellness movement stands León Y Sol Nequila—a zero-proof, agave-based “spirit” that starts its life as real Tequila before undergoing what its creators call a…
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In the realm of ready-to-drink cocktails, where convenience often outpaces character, The Lost Explorer and Lockdown Liquor & Co. are once again proving there’s still room for soul. Their newest creation—the Passion Fruit Margarita—is a…
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Sometimes the seas part in unexpected ways. Just when you thought the world of luxury timepieces was as specialized (and niche) as it could get, Invicta Watch Group decides to rip the hour hand off…
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There’s a moment when a spirit slips past the usual categories — when it stops being just another bottle on the back bar and starts whispering stories of oak, fire, and time. This month, that…