News

  • Sazerac Acquires Paul Masson Brandy For $255 million

    The United States Federal Trade Commission is authorizing Sazerac to purchase Paul Masson Grande Amber Brandy from Constellation Brands for $255 million. The deal to acquire the brand was first announced in June 2020. The…

  • Complaint Against Laphroaig Opinions Welcome Ad Dismissed

    In October, Laphroaig launched a new television ad called, “You’ll always remember your first Laphroaig,” as part of its Opinions Welcome campaign. Apparently, the advertisement got someone’s knickers in a twist and the ad was…

  • Mule 2.0 Launches 4 New Canned Cocktails

    Mule 2.0 has announced it is launching four new canned cocktails: London Mule, Mexican Mule, Caribe’ Mule, and Old Fashioned Mule. The new offering from the women-owned and run brand are all made with real…

  • Pilot House Opening Waterfront Distillery In Oregon

    Back in 2019 Pilot House Distilling joined forces with Buoy Beer and now they are expanding their operations by opening a waterfront distillery in their hometown of Astoria, Oregon. The distillery’s new digs will be…

  • Komoro To Honor Karuizawa Japanese Whisky Legacy With Japan’s Highest Distillery

    Since shuttering in 2011 after 56 year of operation, Karuizawa Distillery bottles have become some of the hottest items on the Japanese Whisky market, and now Komoro Distillery looks to honor the tiny, former distillery’s…

  • Truly Iced Tea Hard Seltzer Hits Shelves

    Truly Hard Seltzer has launched Truly Iced Tea Hard Seltzer. The new offering from the hard seltzer brand is a “first-of-its-kind” mix of hard seltzer, brewed tea, and fruit flavor. Now available nationwide, the Iced…

  • Jim Beam Encourages Bored Beer Drinkers to Try A Jim Beam Highball

    Jim Beam Bourbon is kicking off 2021 by finally encouraging drinkers to leave “beer boredom” behind and opt for a Jim Beam Highball. The Highball cocktail, which is made by mixing chilled Bourbon with ice…

  • Cutwater Spirits Fridge Run Is The Virtual Race You’ve Been Training For

    Cutwater Spirits has opened registration for its first annual Fridge Run to benefit the San Diego Food Bank, which takes place virtually on Saturday, January 23rd, and Sunday, January 24th. Actor Kevin McHale and comedian…

  • Devils River Partners With 375 Park Avenue Spirits To Expand Whiskey Footprint

    Sazerac’s 375 Park Avenue Spirits has announced that it has entered into a supply and distribution agreement with Devils River Whiskey beginning April 1, 2021. Under the new agreement, 375 Park Avenue Spirits will assume…

  • Ezra Brooks 99 Raises The Bourbon Bar

    Ezra Brooks has announced the latest edition to its family of products: Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey which has been elevated to 44.5% ABV. The new offering from the Luxco-owned…