The Busker Irish Whiskey Launches Busk It! Discovery Campaign

The Busker Busk It! Discovery Campaign

The Busker Irish Whiskeys has launched Busk It! Discovery, a multi-channel, digital promotion to engage consumers. The campaign includes a large video contest with monetary grants, rebates on purchases, The Busker gear giveaways and immersive virtual tastings. While the brand honors its Irish heritage, it encourages fans to go beyond the lines of history and write a new story. This new narrative begins with the consumer and it begins with #BuskIt. The Busker Contest will award nine contestants across the country a $5,000 grant each that best showcase the #BuskIt lifestyle through inspiring video submissions.

“We’re incredibly excited to kick off Busk It! Discovery and give our fans the chance to win $5,000 to help achieve their goals, whether it be personal or professional,” says Ignacio Llaneza, Vice President of Brand & Trade Marketing for Disaronno International in the U.S.. “Through our activation, we have the opportunity to communicate with consumers through a multifaceted approach covering online, retail, social media and more. The Busker elicits adventure — it calls for globetrotters to pick up and go, meet their goals and achieve their dreams — and we’re calling  on everyone to join the #BuskIt movement.”

The Busk It! Discovery promotion includes: 

  1. The Busker Contest: The Busker is encouraging consumers to live their dreams and unleash what’s inside. To enter, upload a video no longer than one minute on the website sharing how $5,000 can help you achieve a personal goal or a professional aspiration. Nine $5,000 grant winners will be chosen by a panel of judges. Enter to win by April 1, 2021 and #BuskIt! 
  2. $5 E-rebates: From February 1 to April 1, 2021, consumers can upload their receipt to and receive a $5 rebate on their purchase of a 750ml or larger bottle of The Busker. All rebates will be processed as an Amazon e-gift code or through their registered PayPal account.
  3. The Busker Sweepstakes: For a chance to win The Busker apparel, consumers can head over to The Busker Discovery Hub. Click on the lucky e-bottle for a shot at winning prizes! Play by April 1, 2021. 
  4. Virtual Tastings: Consumers who are looking to immerse themselves in The Busker experience can register on The Busker Discovery hub for weekly virtual tastings beginning February 17, 2021. A brand representative will reach out to confirm attendance.

The Busker includes all four types of Irish whiskeys (Single Grain, Single Pot Still, Single Malt and Blend), all produced under one roof at the world-class Royal Oak Distillery, proudly located on an 18th century estate in the Ancient East region in County Carlow. To find out more about the content, head over to the official webpage.

In August, Disaronno International brought The Busker Irish Whiskey to America