News
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Jack Daniel’s and creative agency Remezcla have partnered together on a new music program, New Calle. New Calle looks to empower the emerging Latin urban music scene through the creation of a new anthem featuring…
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The Lost Explorer Mezcal has announced a partnership with the Voice For Nature Foundation, a global charity focused on supporting organizations and initiatives pushing beyond conventional thinking to have a sustainable impact on the planet.…
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To mark Earth Day on April 22, 17 of the world’s best bartenders have created one-off, wildlife-inspired bottled cocktails for auction, allowing bidders to “Find Their Spirit Animal” and adopt from the “most endangered cocktail…
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Volley has announced that it has appointed Breakthru Beverage Group to service the Arizona, South Carolina, and Florida markets. The tequila seltzer brand plans to roll out in several new markets within the coming months.…
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Kilchoman has unveiled its Fèis Ìle 2021 whisky. This year’s release of 2,832 bottles will be available online from 2pm (Islay time) on April 21st from the distillery’s website along with three tasting packs for…
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Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format. Back in December 2020, the company said that it planned to host the global final of…
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To celebrate National Gin and Tonic Day and the launch of it’s new ready-to-drink Bombay Sapphire and Tonic canned products Bombay Sapphire have called on TV’s science guy, Bill Nye, to create a series of…
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The Savoy in London has teamed up with Bowmore single malt scotch whisky to add to the hotel’s evolving history with the opening of it’s first ever pop up terrace, called Solas. The Solas terrace and…
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Hornitos Tequila has announced that it’s teaming up with the Phoenix Suns on the “Winning Shot” contest, where 21+ fans can take their chance at winning up to $10,000 in cash prizes by submitting their…
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Frederick Wildman and Sons has launched an augmented reality (AR) experience with two of the company’s fine Italian wine brands – Santi and Nino Negri. The initiative looks to entice consumers to discover fine Italian…