In a blend of two distinctly American originals, Barmen 1873 Bourbon is launching a limited-edition commemorative bottle honoring GRAMMY-winning country star Lainey Wilson and the kickoff of her 2025 Whirlwind World Tour. This special release, hitting shelves August 11, 2025, marks a continued partnership between the bourbon brand and the rising music icon, uniting authenticity, craft, and grit in both whiskey and song.
Barmen 1873 Bourbon and Lainey Wilson: A True American Collaboration
Barmen 1873 Bourbon, crafted as a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., has long championed quality and tradition. Now, with only 1,000 cases available nationwide, this collector’s item celebrates Wilson’s bold style and breakout career, timed perfectly with her nationwide tour stops.
Design and Details: What Makes the Commemorative Bottle Unique
The commemorative bottle features a striking design takeover, including individually numbered bottles and a Lainey Wilson “2025 Tour” belly band that centers the tour’s spirit on the package. A Lainey-branded tax strip and a Whirlwind World Tour emblem reinforce the exclusive collaboration, with “Barmen 1873 x Lainey Wilson” clearly called out.
“This bottle of Barmen 1873 has my name written all over it — literally — and it’s coming on the road with us,” Wilson said. “My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.”
Susie McInerney, Marketing Lead for Barmen 1873 Bourbon, described the release as capturing “the fire, energy, and soul of Lainey’s Whirlwind World Tour,” making it a celebration for both music fans and whiskey drinkers alike.
Where to Find It
The commemorative bottles will be available exclusively in select U.S. markets aligned with Wilson’s tour stops — including Nashville, Dallas, Denver, Chicago, Tampa, and others — while supplies last.
This bottle release is part of a multi-year partnership that launched in early 2024, when Barmen 1873 named Lainey Wilson as its first official artist partner. Their collaboration has included the “Bell Bottom Country” pop-up in Nashville benefiting Wilson’s Heart Like a Truck Fund, on-stage moments, and digital and retail integrations.
Supporting Charity: The Heart Like a Truck Fund and Beyond
Heart Like A Truck is Lainey Wilson’s charitable fund that supports a variety of causes focused on changing lives for the better and celebrating triumph.
For updates and more details on the limited-edition bottle, visit the brand’s official website.
