RTD
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Tanqueray has announced it will be rolling out a number of new products during the first half of 2021, including Blackcurrant Royale Gin. The Diageo-owned brand will also release two ready-to-drink canned cocktails. Bottled at…
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Long Island Spirits has announced the launch of its new line of LiV Craft Vodka Canned Cocktails. The New York-based brand all makes a variety of Vodkas, Gins, and Whiskeys. LiV Craft Vodka Canned Cocktails…
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Michelob Ultra Organic Seltzer has made its Super Bowl LV debut with a satirical commercial starring Don Cheadle that challenges the perception of reality, underscoring why real is better. Released in January, the new RTD…
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Molson Coors has teamed up with Casa Komos Beverage Group to launch Tequila-based, ready-to-drink canned cocktail Superbird in the United States. The agreement marks the American drink giant’s first foray into spirits-based ready-to-drink (RTD) canned…
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The Moscow Mule is a drink shrouded in mystery. Its origin is a matter of debate with both Los Angeles and New York laying claim to its provenance (though we’re pretty sure it’s L.A.). Either…
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Abita Brewing Company is joining the canned cocktail craze with the launch of Libre Rum & Cola. The new Ready-to-Drink offering from the Louisiana brand is available in 4-packs of 12oz cans. “Consumers are looking…
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Cutwater Spirits will be expanding its presence in the tequila-based RTD space this year by adding several new fruit-forward margarita canned cocktails to its portfolio. The award-winning San Diego distillery is building on its bestselling…
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White Claw Hard Seltzer has announced its multi-year sponsorship of the Sundance Film Festival. The partnership of the ready-to-drink brand with the premiere film festival marks the intersection of art, culture and community. As the…
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What’s really in a canned cocktail? It’s a question we’ve all been thinking about. Some sort of base spirit, “natural flavors” and carbonation, that’s about it, right? But what kind of base spirit is used?…
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Michelob Ultra is launching a hard seltzer range. The new offering from the Anheuser-Busch-owned brand is the first-ever national USDA certified organic hard seltzer, and is set to hit shelves nationwide this month (January 2021)…