RTD
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Just in time for July 4th weekend, Tanqueray has announced the nationwide launch of Tanqueray Crafted Gin Cocktails in a Can. The English gin brand range of canned cocktails were launched last August. Inspired by…
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Zamora Company has added a new apple flavor to its Cocktail 43 Fresco ready-to-drink (RTD) line. Last June, the Spanish company unveiled Cocktail 43 Fresco with two flavors, lemon and berry, as its first range…
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Cockburn’s has unveiled its own Portonic, becoming the latest brand to join the world of Port and tonic in a can. Taylor’s, Croft and Offley have all previously released their own versions of the two…
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Smirnoff has expanded its Seltzer line with the addition of a mango and passionfruit flavor. Diageo launched the brand’s hard seltzer range last June. Smirnoff Seltzer Mango and Passionfruit is made up of Smirnoff No.…
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Luxardo has launched its first-ever canned cocktail line to the U.S. In 2021, Luxardo celebrates its 200th anniversary and is doing so with the expansion of its product offering to Luxardo canned cocktails, which offer…
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Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked Hard Zeltzer for its Shatter Your Expectations campaign. The new campaign is made up of a series of social content that showcases everyday moments that…
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Ellie Goulding has acquired a “significant” stake in hard seltzer brand Served. The RTD brand is produced in Herefordshire, England, where Goulding grew up. Coming in at 4% ABV, Served is made by infusing sparkling…
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It’s no secret that we all love ready-to-drink products (RTDs), and now independent research from IWSR confirms the hype, with industry forecasters predicting that ready-to-drink products will soon outsell wine in the United States. A…
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Canned cocktail brand ‘Merican Mule has launched the first and only canned cocktail variety pack on the market featuring four different spirits: Vodka, Tequila, Bourbon and Rum. The ‘Merican Mule eight-can variety pack caters to…
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Bud Light Seltzer is celebrating the return of summer by launching a new limited-edition Bud Light Seltzer Retro Summer pack. To add to all the fun, for the first-time in the brand’s history, fans can…