Sarah Jessica Parker Wine Label Invivo X, SJP Partners With Lauren Bush Luren’s FEED Foundation

Sarah Jessica Parker Wine Label Invivo X, SJP Partners With Lauren Bush Luren’s FEED Foundation

Sarah Jessica Parker and her Invivo X, SJP winery business partners, Tim Lightbourne and Rob Cameron, have partnered up with Lauren Bush Luren’s FEED Foundation to fund more than 330,000 school meals for children around the world.

Founded by CEO Lauren Bush Lauren in 2007, FEED is a lifestyle brand that works towards ending global childhood hunger by helping to provide school meals with every purchase. The brand’s foundation will partner with Sarah Jessica Parker wine brand Invivo X, SJP to directly fund school meal programs through FEED’s nonprofit partners. 

Hunger is a daily reality for approximately 795 million people. A free, nutritious school meal is one of the most effective solutions to combat this crisis, fueling mental and physical growth, encouraging gender equality, and ultimately helping to create better futures for children. 

Working to combat child hunger in America and countries around the world is a cause that is incredibly close to Sarah’s heart. Invivo X, SJP co-founder Sarah Jessica Parker commented, “Hunger is not defined by gender, race or education and has soared across the globe exponentially in the wake of the Covid pandemic. It is especially heartbreaking so many children are affected.”

“As a result of the pandemic, rates of food insecurity and hunger are meaningfully higher than they’ve been at any point in the last two decades. The FEED Foundation is so proud to partner with Invivo Wines and Sarah Jessica Parker to help raise much-needed awareness for this issue and help fund school meal programs that make a major difference in the lives of kids in need around the world and here in the U.S,” said Lauren Bush Lauren.

To mark the partnership, the new 2020 vintages of Invivo X, SJP will see a limited edition ‘FEED’ necktag on bottles of Invivo X, SJP Sauvignon Blanc and Rosé.

“This partnership is hugely important for us and gives our winery an opportunity to give back in a positive way to those communities that are in need,” said Invivo X, SJP Cofounder Tim Lightbourne. “We are also honoured to work with Lauren Bush Lauren who is so passionate about providing tangible ways to make a difference, through our everyday purchases, and ultimately working to help end child hunger around the world. The team at Invivo X, SJP will look to explore other opportunities to support FEED as much as we can in the coming years.”

Invivo X, SJP is now sold in sixteen countries around the world and the new 2020 vintage of Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand launches this month in the United States. Sustainably made and vegan friendly, it is eagerly anticipated by fans all over the world after the initial 2019 vintage sold more than 500,000 bottles worldwide. The 2019 vintage of Rosé from the South of France is still available to purchase in wine stores throughout the US and the 2020 vintage will launch in Spring 2021.

The 2020 release of Invivo X, SJP Sauvignon Blanc was blended earlier this year virtually by Sarah Jessica and Co-founders Tim Lightbourne and Rob Cameron in the world’s first-ever virtual winemaking session. Sarah dialed in from New York, while Tim Lightbourne and Rob Cameron dialed in from their winery in New Zealand. Over a two-hour Zoom chat, the team tested various wine samples until they came up with the perfect blend.