In the hills of Lynchburg, Tennessee—where the fog hangs low and the air smells faintly of charcoal and history—the Jack Daniel Distillery has been quietly working on something new, purple, and just a touch sweet. That something is Jack Daniel’s Tennessee Blackberry, the latest addition to the brand’s growing lineup of flavored whiskeys.
At 70 proof (35% ABV), this new expression begins as all good Jack does: with Old No. 7. That’s the signature Tennessee Whiskey, built on a mash bill of 80% corn, 12% malted barley, and 8% rye. It’s mellowed drop by drop through ten feet of sugar maple charcoal, and then it’s tucked into new, charred American oak barrels for a proper aging nap. But here’s where things get interesting. Before bottling, they infuse the whiskey with ripe blackberry flavor—bright, tangy, and, as Master Distiller Chris Fletcher puts it, “unexpected.”
“The smooth, well-rounded finish of our Tennessee Whiskey makes it one of the most versatile expressions to pair with unexpected flavor,” Fletcher said. “By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends and perfect for any season.”
This is not Jack’s first foray into fruit. Tennessee Blackberry now joins a lineup that includes Tennessee Honey, Tennessee Fire, and Tennessee Apple—flavored releases that have all earned spots in home bars and music festival coolers alike. But Blackberry offers a distinctively summery profile. It’s ripe without being cloying, punchy without being abrasive. Think sipping it neat on a screened porch in late July, over ice at a backyard barbecue, or as the base of a breezy cocktail with fresh mint and lemon.
For Jack Daniel’s, it’s less a brand pivot than a slow and confident arc toward versatility. Their core whiskey remains a monument to Southern craftsmanship, but releases like this nod to evolving palates—drinkers who want heritage and fun in the same pour.
Jack Daniel’s Tennessee Blackberry is rolling out nationwide this month in 750 mL bottles, retailing around $21.99.
More details—and a few cocktail ideas—can be found at www.jackdaniels.com.
