Glenfiddich Partners With BlockBar On NFT For 46-Year-Old 1973 Armagnac Cask Finish Whisky

Glenfiddich BlockBar 1973 Armagnac Cask Finish Whisky

Glenfiddich has partnered with BlockBar to launch a series of 15 limited edition liquor NFTs. Each NFT corresponds to a physical bottle of a 1973 46 year old Armagnac cask finish single malt Scotch whisky that is sold by Glenfiddich.

“This is an exceptionally rare example of 1973 Glenfiddich, a 46 year old whisky which has spent more than two decades in an Armagnac cask and is a fitting spirit for the launch of Glenfiddich’s first and exclusive NFT release on BlockBar,” comments Glenfiddich Malt Master, Brian Kinsman.

The Glenfiddich 1973 46 year old Single Malt Scotch Whisky finished for 21 years in an Armagnac cask is autumn gold in color. On the nose, the Scotch is sublime, rich and lusciously fruity. Dark fruits, like plums and figs, are complemented by sensational sweet syrup notes that reflect the influence of the long finishing in ex-Armagnac Butts. The palate is deep and rich with lots of tannin and robust oak notes overlaid with an elegant vanilla sweetness from its years in American oak. The exceedingly long finish features sweet notes with a hint of oak.

The tokens are offered exclusively through BlockBar’s NFT platform, which enables Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes. Upon purchasing the NFT, the buyer can then become the owner of the physical product represented by the NFT, with the NFT serving as a digital receipt that verifies the buyer’s ownership and the authenticity of the product. The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.

“Glenfiddich continues to push boundaries in whisky innovation and this mindset transcends to those we partner with,” commented Doug Bagley, Chief Commercial Officer William Grant & Sons. “We are proud to be the first luxury spirits brand to be available on BlockBar at the time of the launch. BlockBar brings a heightened level of authenticity to our brand via its proprietary NFT platform and creates an elite club of distinguished collectors with whom we’re excited to build long-term relationships.”

The first series of Glenfiddich NFTs will launch on October 19, 2021, on a first come, first served basis. Buyers may purchase the NFTs from BlockBar with Ethereum (ETH) or by credit card.

“BlockBar values transparency, authenticity, and quality assurance, and our partnership with Glenfiddich, the pinnacle of high end spirits, is the perfect partner to mark the launch of our mission to bridge the physical and digital worlds of luxury,” said Dov Falic, CEO of BlockBar. “We’re extremely proud to be providing the very first direct-to-consumer, fully authenticated wine & spirits platform via an NFT marketplace. This is an exciting and momentous time for the crypto, NFT, and luxury wine & spirits communities, and we can’t wait to announce many more exclusive releases in the near future.” 

Bottled at 43.9% ABV, the 1973 Glenfiddich is presented in a bespoke Baccarat crystal decanter.

For more information, head over to BlockBar’s official website.