Moët Hennessy is opening its very own Paris cocktail bar in the heart of Saint-Germain-des-Prés, Cravan. The new venue celebrates French art de vivre by creating exceptional cocktails and bringing a sense of elegance and sophistication back to one of the city’s most storied neighborhoods.
The Cravan art de vivre expresses itself across five floors of a 17th Century Parisian building reimagined by Belgian designer Ramy Fischler. Consumers can experience different ambiances inspired by art, fashion, cinema, or literature across three cocktail bars as well as a Rizzoli bookstore curated by Cravan. The top floors house a by-invitation-only private atelier and mini Parisian kiosk, perched on the building’s rooftop, where movies will be screened on warm summer nights.
Through Cravan, Moët Hennessy shares its unique take on hospitality, culture and cocktail-making with both Parisians and international visitors alike. Cravan is also instrumental in building an additional bridge to interact directly with consumers through a new and elevated cocktail experience.
“It is with great pride that we open today the doors of Cravan, bringing to life Moët Hennessy’s mission: crafting experiences,” says Philippe Schaus, Chairman and CEO of Moët Hennessy. “I am delighted to start welcoming our guests at the heart of the historical literary neighborhood of Saint-Germain-des-Prés, inviting them to step into the unique and singular universe of Cravan. Celebrating epicureanism through a sustainable, lasting and inspired approach of hospitality, Cravan is a strategic milestone in Moët Hennessy’s ambition to lead the future of luxury wines and spirits.”
Cravan is also the story of an unexpected encounter and alliance between Moët Hennessy and historian turned celebrated restaurateur and cocktail expert Franck Audoux, the space’s founder and Artistic Director. Audoux brings his knowledge of the Parisian hospitality scene and his unique approach to cocktail making, both scientific and poetic, while Moët Hennessy shares its extensive experience of luxury art de vivre and world-renowned wines and spirits.
Cravan is located at 165 boulevard Saint-Germain, Paris 6e. It is open Tuesday through Saturday from 5 pm to 2 am. For more information, head over to the brand’s official website.