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J.J. Corry Irish Whiskey has created “The Story,” the first Irish Whiskey made exclusively for, and launched through, an online community. The new Whiskey from the West Ireland distillery was created for the Irish Whiskey…
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Hennessy is the official spirit of the NBA, WNBA, NBA G League and USA Basketball and is celebrating the tip-off of the 2020- 21 NBA Season with the release of a new “lines” campaign. The…
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Flor de Caña has been honored with the “Sustainability Award” at the 2020 The Drinks Business Green Awards. The sustainably produced premium rum brand was given the award in recognition of its leadership within the…
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Absolut has teamed up with luxury menswear brand clothsurgeon to unveil ‘Absolut T Project.’ The new collaboration with the London-based clothing brand follows the Swedish Vodka company’s long history of supporting the arts and working…
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Johnnie Walker has unveiled its newest Whisky, Johnnie Blonde. The new offering delivers a “sweeter” take on the iconic blended Scotch brand’s traditional flavor profile and made for being consumed as part of long drinks.…
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Amrut has unveiled Fusion X to celebrate 10 years of the game-changing Indian Whisky. Launched in 2009, Amrut Fusion put the South Asian country’s brown spirits on the map. Amrut Fusion X is an ode…
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Captain Morgan is celebrating the End of 2020 by teaming up with Josh Gad. The iconic spiced rum brand and award-winning actor unveiled “‘Twas the End of 2020,” an audio retelling of a classic holiday…
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Hinch Distillery has launched an 18 Year Old Single Malt Irish Whiskey finished in Château de La Ligne red wine casks. The new offering from the County Down-originated brand will be limited to just 650…
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Tequila Cazadores has created a variety of cocktails to help celebrate Posadas 2020 style. Las Posadas is a religious festival celebrated in Mexico and some parts of the United States between December 16 and 24.…
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Jack Daniel’s Tennessee Apple has teamed with Cuban American street artist ABSTRK to produce a dynamic light-up mural honoring Miami’s Hispanic community and its ongoing resilience during the pandemic. Marking ABSTRK’s first time working with…