Unicorn Tears Gin Debuts Full-Strength Expression And New Bottle

Unicorn Tears Gin

Unicorn Tears Gin has unveiled a new full-strength expression, along with a new bottle design. Created by Firebox.com and its Mythical Spirits label in 2015, the original Unicorn Tears Gin Liqueurs were sold in retailers across the United Kingdom.

The new Unicorn Tears Gin comes in two expressions–Classic and Raspberry Pink–come in at 37.5% ABV. The vegan-friendly spirits feature a variety of botanicals, including juniper berries, mandarin, almond, raspberry, coriander and pepper, plus exotic horned melon, Buddha’s hand and star fruit. Both Gins have the “shimmer” that the original releases were known for. 

“We were overwhelmed by the popularity of the original Unicorn Tears range,” said Kristian Bromley, managing director of Firebox.com and Mythical Spirits. “The originality of our concept and the Instagrammability of the shimmering liquid prompted a massive trend in gin liqueurs and shimmering spirits which has rippled through the industry and dominated supermarket shelves and drinks cabinets across the world. We didn’t mean to start a trend and we’re sorry about some of the copycats who followed us.

“Five years after it all started, we’re back to offer something new and unique again. We’ve improved our emotion-harvesting techniques during the sadness of 2020 and we can’t wait to offer our customers’ drinks cabinets something fun, unusual and delicious this festive season. As well as working with our fantastic retail partners across the UK, we’re all set for global expansion in 2021, with plans to bring Unicorn Tears Gin to Europe, the Far East and the US.”

Unicorn Tears Gins are available exclusively from Firebox.com in 50cl bottles with a special launch price of £24.99 and a 5cl miniature for £6.99, those prices will increase to £29.99 and £8.99 respectively.

Unicorn Tears Gin Debits Full-Strength Expression And New BottleIf you’re looking for another seasonal Gin, Scottish distillery Pickering’s has created a Brussels Sprout Gin.