Trinchero Family Estates Acquires Tres Agaves Tequila

Trinchero Family Estates Acquires Tres Agaves Tequila

Trinchero Family Estates has acquired Tres Agaves Tequila. The California wine and spirits company purchased the agave spirits brand for an undisclosed sum. Since 2012,  Trinchero Family Estates (TFE) has managed the sales, distribution and marketing for Tres Agaves Tequila.

Chief Executive Officer and President Bob Torkelson commented, “Based on the tremendous growth in the Tequila category, we are excited about continuing our work on the brand, and we appreciate the support of founder Barry Augus and his team throughout the duration of our partnership. We’re proud of what we’ve built – Tres Agaves has grown 10x since we first started selling the brand eight years ago, and we know with the reputation and quality of this brand we can expect more success.”

Founded by Barry Augus in 2008, Tres Agaves includes a line of Tequilas and cocktail mixers. Included in the rance are 

The Tres Agaves brand includes: 100 percent de Agave Organic Blanco, Organic Reposado, and Organic Anejo Tequilas, as well as Organic Lime Margarita, Organic Strawberry Margarita, Organic Bloody Mary, and Organic Agave Nectar Cocktail Mixers. 

Tres Agaves opened its first distillery in Amatitán, Mexico last March, and all the Tequilas will continue to be crafted at the distillery. The mixer production will remain consistent as well.

Founded in 1948, TFE is the world’s second largest family-owned winery and the fourth largest winery in the US. The company’s portfolio includes more than 50 wine and spirits brands distributed in nearly 50 countries.

Tres Agaves is part of TFE’s spirits and speciality beverages division, which also includes Sugar Island Rum, Hanson of Sonoma Organic Vodka, Amador Whiskey Company, and Trincheri Vermouth.

The entire agave spirits market continues to grow at a considerable rate, and major spirits firms have been making their presences felt across the sector. Last month, Pernod Ricard announced a new partnership with Ojo de Tigre Mezcal.