Cincoro Tequila, the award-winning premium tequila portfolio founded by NBA legends, has unveiled its rarest expression yet: a one-of-one 1.75L bottle designed in collaboration with rapper and cultural icon Travis Scott. The exclusive collector’s piece recently sold for £10,000 ($13,500 USD) at auction during the second annual Annabel’s for the Amazon Gala at London’s legendary members-only club, Annabel’s.
Travis Scott-Designed Tequila Bottle
The bottle, crafted in close partnership with the Cincoro team, showcases a sleek chocolate-brown finish accented with gold metallic symbols inspired by Mexico’s deep tequila-making heritage. Under Scott’s direction, the design reinterprets these traditions through a contemporary lens, blending cultural reverence with modern flair. Inside rests Cincoro’s award-winning Extra Añejo, aged for over 40 months in Tennessee whiskey barrels, offering a depth of flavor as bold and nuanced as the bottle itself.
“Working with Travis has been an incredible creative journey,” said Emilia Fazzlarai, Co-founder and Executive Chairperson of Cincoro Tequila. “He brought a completely unique perspective to this collaboration, rooted in both cultural vision and attention to detail. This partnership represents a bold step forward for Cincoro as we continue to redefine what luxury tequila can be.”
Record-Breaking Auction
The auction coincided with Cincoro Tequila’s official launch in the UK, marking a milestone for the brand as it continues its global expansion. All proceeds from the sale support reforestation initiatives through the Annabel’s for the Amazon program, marrying luxury with purpose.
Cincoro x Travis Scott Collaboration
Beyond this single release, the Cincoro x Travis Scott collaboration signals an ongoing creative partnership. Future designs are already in development, promising to redefine the concept of collectible high-design tequila bottles. The union of Scott, Cincoro, and Cactus Jack aims to merge artistry, cultural influence, and craftsmanship in a way that resonates with both collectors and connoisseurs.
“This is just the beginning with Cincoro,” said Travis Scott, hinting at upcoming projects that will continue to blur the lines between culture, design, and premium spirits.
The Cincoro x Travis Scott collaboration exemplifies how modern tequila brands are expanding beyond flavor alone, focusing on aesthetic storytelling, heritage, and limited-edition releases. As premium tequila grows increasingly collectible, partnerships like this underscore the industry’s fusion of artistry and taste, setting new benchmarks for what a bottle can represent.
For collectors and enthusiasts, the auctioned bottle offers more than a liquid experience—it is a statement piece, a fusion of heritage and contemporary culture, and a glimpse into the future of luxury tequila. Fans and industry insiders alike are watching closely as this partnership unfolds, anticipating innovative expressions that honor craftsmanship while embracing bold, modern vision.
To stay informed about future Cincoro x Travis Scott releases and join the brand’s Founder’s Club, visit the brand’s official website.
In 2022, Michael Jordan’s Cincoro Tequila unveiled its fifth expression, Cincoro Gold.
