Topo Chico Hard Seltzer will hit shelves this month

Topo Chico Hard Seltzer

Topo Chico Hard Seltzer its set to hit shelves later this month. The read-to-drink beverage blends purified spiked sparkling water and natural flavors with minerals added for a crisp, refreshing finish. The drink will be available in four flavors including: Exotic Pineapple, Strawberry Guava, Tangy Lemon Lime, and Tropical Mango. There will be a variety of ways to purchase; retailing in four-flavor, 12-pack Variety Pack (Slim Can), two 24oz singles, and one 16oz single can. 

Initially, Topo Chico Hard Seltzer will be available in nine states, including Colorado, Georgia, Arizona, Oregon, Texas, Florida, New Mexico, California, Oklahoma, and six metro areas including New York City, Northern New Jersey,  Boston, Chicago, Seattle / Vancouver, Washington, and Washington D.C.

“We are seeing incredible excitement for the launch of Topo Chico Hard Seltzer with drinkers and retailers alike,” said Matt Escalante, senior director of seltzers at Molson Coors. “Topo Chico Hard Seltzer is a modern take on refreshment that brings entirely new character to the red-hot seltzer category.”

Adding to the excitement around the drink, the launch of the Hard Seltzer is enhanced with a 360 marketing campaign. The launch will also be backed by strong paid and organic media support through a robust, social influencer plan and intercultural up-and-comers, as well as traditional earned media / PR.

For more information, and to learn where you can get your hands on a can visit the brand’s official site.

In September, Coca-Cola announced it would be releasing a hard seltzer in the first half of 2021 under its Topo Chico brand, according to the soda company’s Chief Executive Officer of Coca-Cola Co James Quincey. At the time, Coca-Cola had not released an alcoholic beverage in the United States since the 1980s, when it sold off its wine business. Coca-Cola purchased Topo Chico in 2017 for $220 million,