This Color-Changing Tequila Helps Save Butterflies

Butterfly Cannon Tequila

A new color-changing tequila has been launched to support butterfly conservation while tapping into the mixability trend. Dubbed The Butterfly Cannon Tequila, it comes in three expressions: Rosa, Silver Cristalino and Blue.

Bottled at 40% ABV, The Butterfly Cannon Tequila is a super premium 100% agave tequila. It was created by the team at Biggar and Leith, owned by Mark Teasdale and Malfy Gin founder Elwyn Gladstone.

The Rosa is made by infusing Mexican pink grapefruit peel in silver Tequila; the Blue expression is infused with prickly pear and clementine and has a natural blue color which changes color when a mixer such as tonic or lime is added; the Silver Cristalino is a clear Tequila aged for up to 30 days in barrels before being charcoal filtered.

The Butterfly Cannon Tequila takes its name from the migration of butterflies from the US to Mexico. It is produced in Mexican distillery Destiladora del Valle de Tequila and has been specially-designed to be mixed.

“We created The Butterfly Cannon Tequila to make you rethink the Tequila category, making it an approachable Tequila designed for mixability,” said Elwyn Gladstone. Adding, “We have plans to help preserve the natural wonder of the butterfly migration and rather than creating another celebrity brand, we wanted to produce an authentic Tequila. We will be making contributions to special projects that aim to preserve the natural habitat of butterflies in Mexico, for generations to come.”

The tequila is set to be launched in the UK, US, France and Holland this month before rolling out across the rest of Europe. The trio of spirits are priced between $30 and $40.

For more information, head over to the brand’s official website.

In October 2019, Scapegrace Gin released the first ever naturally black Gin, Scapegrace Black. When mixers are added it turns a more violet color.