Diageo
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Diageo has added Mezcal Unión to its Reserve range as part of its acquisition of Casa UM. The addition gives the British spirits giant an even stronger foothold in the agave spirits world–it already owns…
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Diageo has unveiled the second release in its Prima & Ultima Collection. The new series of incredibly rare single malt Scotch whiskies comprises eight bottles that have been drawn from the historic stock of Diageo’s…
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The National Football League (NFL) has announced Diageo as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured and will include opportunities for on-site activation and engagement with adult fans, as well…
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Good news for fans of one of our favourite summer drinks – Diageo-owned Pimm’s has announced the launch of a new apéritif and has given its No.1 bottle a label redesign. Called ‘Pimm’s Sundowner’ the…
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Good things are happening at the recently refurbished Brora distillery in Scotland, as Diageo restarts production after 38 years and a multi-million pound investment. Back in the autumn of 2017, drinks giant Diageo pledged £35…
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Spirits giant Diageo has shared the product of their recent collaboration with glass manufacturer Encirc, a sustainable glass bottle, which is said to be the lowest carbon footprint glass bottles ever produced for a Scotch…
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Ahead of its opening this summer, Diageo has shared a series of new images of its ‘state-of-the-art’ Johnnie Walker experiential whisky department store in Edinburgh. Part of the Johnnie Walker Princes Street whisky visitor centre,…
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Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format. Back in December 2020, the company said that it planned to host the global final of…
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The United States Bartenders’ Guild (USBG) World Class 2021 sponsored by Diageo is launching the first-ever entirely digital version of the US bartending competition and education platform. From March 29 through April 6, the top…
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Diageo has purchased Lone River. Founded in 2019 by Texas local Katie Beal Brown, the hard seltzer brand is inspired by the Ranch Water cocktail. Speaking of the drink, Brown said: “We started Lone River…