Cognac makers Remy Martin are celebrating their 300th anniversary with a special anniversary bottling.
Remy Martin is celebrating three centuries of Cognac making this year with a variety of special events and the release of a special bottle, the 300th Anniversary Coupe. Born back in 1724, the House is celebrating by connecting past, present and future around the theme ‘We Dream Forward’.
“For 300 years, the House of Rémy Martin has shared its knowledge and expertise from one generation to the next. Today, this extends beyond the legacy of the family, and we work as a team with all stakeholders of Rémy Martin to reach sustainable excellence together. We have all inherited a responsibility to protect our soils for the future generations,” says Marie-Amélie de Leusse, Chairwoman of the Rémy Cointreau Group. “By partnering with winegrowers from Grande and Petite Champagne, by mentoring new talents all over the world, we strive to perpetuate this family legacy for another 300 years.”
The Remy Martin 300th Anniversary Coupe was created by Cellar Master Baptiste Loiseau from the Rémy Martin “Réserve Perpétuelle”, a precious collection of exceptional eaux-de-vie, exclusively from the Grande Champagne terroir, saved and passed forward by generations of Cellar Masters. Loiseau drew on the previous Coupe of the 290th Anniversary–itself nourished by the eaux-de-vie from the 275th Anniversary Coupe–and enriched this collective work with his own selection of eaux-de-vie from Grande Champagne.
“The perpetual reserve is as much a process as a legacy. When a new blend is created, part of it is set aside for future cellar masters. In turn, they will use it for the next Anniversary Coupe,” says Loiseau. “To create the 300th Anniversary Coupe, I have come to enrich this blend the treasures of our cellars and Grande Champagne terroir, which will be the legacy I leave to the next generation. By reserving some eaux-de-vie from this precious Coupe 300th Anniversary, the story will continue for future generations.”
Inspired by the shape of the 250th Anniversary Coupe created in 1974, the glass carafe for the latest edition is enhanced with embossed lines, symbolizing the forward motion of the Rémy Martin Centaur’s javelin, the emblem of the House since 1870. The carafe is presented in a bespoke wooden case containing a special note from the Cellar Master and a unique QR code to access exclusive digital content on the brand’s official website.
On the nose, the Cognac offers radiant aromas of candied orange, passion fruit, sandalwood, leather, mixed spices, undergrowth, and a hint of floral notes. The palate delivers more candied fruit and passion fruit along with fig, exotic fruits, nuts, discreet oaky notes, elegance and tension, leading to a very long finish. The body shows impressive structure. It’s a firework on the palate with a refined fresh fruit expression that persists throughout the tasting experience.
Only 6,724 individually numbered bottles of this unique Remy Martin 300th Anniversary Coupe will be released worldwide – 1,000 of those available in the U.S. via a selection of high-end retailers, private client directors and on www.RemyMartin.com.
To mark the milestone, anniversary celebrations will begin in January 2024 and take place throughout the year and across the globe through multiple activations. Here are a few highlights:
The Reopening of the Historical House
Starting in the center of Cognac, Spring 2024 will see the historical house of Rémy Martin reopen its doors after several years of renovations. At the crossroads of urban and rural, the sumptuous setting will magnify a 300-year legacy of hospitality, taking visitors on a voyage into the very soul of Rémy Martin.
Throughout the year, a series of events to celebrate the tricentenary will also take place around the world. Beyond cognac-making and viticulture, the House also supports innovation and excellence in many fields, passing on a passion for excellence from one generation to the next.
“Celebrating 300 years of history is a milestone for Rémy Martin,” says Jean-Philippe Hecquet, CEO of the House of Rémy Martin. “By inviting our consumers to explore our craft and story and by teaming up with the most promising creative talents, together we build exceptional cognacs for the next generations.”
The art of mixology is at the heart of the House, and, through the The Rémy Martin Bartender Talent Academy competition, international bars will celebrate 300 years of cocktail culture and innovation in 2024. The top 24 finalists will come together for a global final in France in September. Additionally, the brand will commemorate the tricentennial anniversary with the Centaur Birthday Tour, which will bring the celebrations to some of the globe’s top nightclubs and festivals.