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Patrón Finally Taps Prestige Tequila Market With El Alto

Patron El Alto

Patrón is entering the prestige Tequila category. We’re not exactly sure what that means, considering the brand previously launched Gran Patron Piedra (priced at $399) and Gran Patron Burdeos ($599), but from what we’ve gathered it seems that they are looking to bring luxury to the Tequila-loving masses with the launch of Patrón El Alto.

Handcrafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico, El Alto is a rare, aged tequila made from the sweetest agaves. It took four years to make the liquid, which is primarily crafted with Extra Añejo and blended with Añejo and Reposado. 

Master Distiller David Rodriguez and his team of distilling artisans didn’t limit themselves in how to cultivate the best flavors. Instead, as a result of over 300 tastings, the group combined a selection of the finest Reposado, Añejo, and Extra Añejo tequilas.

“Patrón El Alto stays true to Patrón Tequila’s traditional roots in distilling while innovating in a way that achieves the best blended, aged tequila profile possible,” said Rodriguez. “The tequilas that harmoniously come together in Patrón El Alto are a result of selecting the finest 100% Weber Blue Agave in the highest parts of Jalisco, Mexico, a territory known for producing the sweetest agaves, which gives Patrón El Alto its incredibly smooth and sweet taste. We took four years to focus on only the best of the best and perfect the bold, sweet flavors of this expression the right way: naturally.”

Patron El Alto

“Patrón El Alto honors the effort of every proud Patrón familia member involved — from the agave selection to the distillation and aging — in creating a tequila so naturally sweet and balanced,” said D-J Hageman, Vice President of Marketing at Patrón. “In true Patrón style, Master Distiller David Rodriguez cut no corners and took care, attention and time to create the pinnacle of perfection at Patrón. And now, with the strong return of nights spent out since the start of the pandemic, Patrón El Alto comes at a perfect time, bringing people together for extraordinary moments of celebration and encouraging those who wish to experience the very best of everything.”

This tequila is naturally smooth and sweet with subtle notes of figs, honey, caramel, dried fruit, and vanilla. The sweet, dried fruit notes are a result of having been aged in 11 types of barrels, mostly hybrid barrels of American oak body and French oak heads.

“Patrón has been an industry leader and will once again change the game as it enters the prestige category of tequila, a segment forecasted to double in size by 2025, with the launch of Patrón El Alto,” added Hageman.

The new tequila is available in U.S. markets only: New York, Miami, Las Vegas, and Los Angeles, for $179.

For more information, head over to Patron’s official website.