In the noisy, neon‑lit world of celebrity spirits—where bottles are more likely to show up in a paparazzi frame than on a back bar—Olujo Tequila is betting that quiet confidence will outlast flash. Founded by entrepreneur Adam Weitsman alongside Oliver Camilo, the ultra‑premium label has launched its first expression, an añejo, in New York and Miami, with nationwide direct‑to‑consumer shipping via olujo.com. The price tag: $500.
Olujo’s stated mission is nothing short of transcending the category. “This isn’t just another Tequila – it’s a statement of intent,” says Weitsman. “It’s made for those who appreciate subtlety, seek depth, and connect with things that feel thoughtfully made.”
That intent shows up in the details. Distilled in Tequila Valley from 100% Blue Weber agave grown in the mineral‑rich soils of Los Altos, Jalisco, the spirit is slow‑cooked in stainless steel autoclaves, fermented in stainless steel tanks, and double‑distilled in copper pot stills. Eighteen months in American oak barrels brings the añejo to a rounded 40% ABV, with what master blender Alex Garcia calls “a nuanced character that honors tradition, refines it, and reimagines what Tequila can be.”
Even the vessel speaks the brand’s language of restraint and reverence. Designed by sculptor Ivan Venkov and crafted in ceramic by Anfora, a century‑old ceramic house in Hidalgo, Mexico, the 750ml bottle is positioned as a “sculptural artifact.” Ceramic over glass wasn’t just a visual choice, says Camilo, but a nod to Mexico’s artisanal tradition, where vessels have long held not just spirits but stories.
The road to launch has been longer than a reality‑TV episode would have you believe. Last season on The Real Housewives of Miami, cast member Larsa Pippen caught flak from co‑star Alexia Nepola, who jabbed that Pippen had been working on her tequila for “two minutes.” In reality, the project predates the drama, and Olujo is arriving in market after years of development.
Olujo positions itself as “high‑craft Tequila for a life of taste,” built for moments that matter, not moments that trend. In a space crowded with influencer gloss and quick turnarounds, the brand’s wager is that drinkers are still out there who’ll pay for what they can feel as much as what they can taste.
For more information, head over to the brand’s official website.
