Martini & Rossi Fiero Is The Latest Low-ABV Addition To Aperitivo Hour

Martini & Rossi Fiero

Martini & Rossi has announced the launch of Martini & Rossi Fiero in the United States, one of the Italian brand’s biggest innovations in 30 years and a new wine-based aperitivo entry to the drinks market. Designed to be enjoyed during the aperitivo hour (or hours if you’re like us), a daily moment where drinks and snacks are enjoyed in good company with friends and family before dinner, the spirit is a blend of white Wines and carefully sourced botanicals.

“At Martini & Rossi, we strive to innovate and create the next tradition, and we’re excited by Fiero’s launch in the U.S. market as it presents an incredible opportunity to reinvigorate, and in some cases, introduce aperitivo drinking occasions among our consumers and the trade community,” notes Elizabeth Costa de Rusch, North American Brand Director for Martini & Rossi. 

“Especially with a few more long winter months ahead, Martini & Rossi Fiero and our signature spritz cocktail Fiero and Tonic will provide new low-ABV offerings for winter imbibing with friends, bringing the bright flavors of Italian summer sunshine stateside,” adds Martini & Rossi North American Brand Ambassador Fabio Raffaelli. “‘Fiero’ means ‘proud’, ‘intense’ and ‘bold’ in Italian, reflecting our effervescent heritage, the character of the liquid itself, and the continued trend toward bold flavored, brightly colored drinks.”

Martini & Rossi Fiero’s citrus orange flavor was crafted to pair specifically with tonic water in a 50/50 serve. While the home remains the focal point for socializing as we move into the new year, consumers are continuing to experiment with new cocktails – and the two-ingredient cocktail offers a premium, simple, and refreshing option for the at-home bartender.

“Creating Martini & Rossi Fiero was an exercise in balance,” commented Ivano Tonutti, Martini & Rossi Master Herbalist. “From a botanical point of view, it was essential to harmonize the fresh citrus notes of the Murcia orange peel with the bitterness and herbal aromatics of the artemisia alongside the many other botanicals, which in turn had to blend happily with the quinine in tonic.”

Martini Fiero & Tonic (Signature serve):

  • 3 oz Martini & Rossi Fiero
  • 3 oz tonic water
  • Glass: Balloon
  • Garnish: Orange Wheel

Method: Pack a balloon glass with ice, pour in an equal ratio of Martini & Rossi Fiero and tonic water. Stir gently for a few moments and garnish with an orange wheel.