Somewhere between the centuries-old rituals of agave distillation and the modern wellness movement stands León Y Sol Nequila—a zero-proof, agave-based “spirit” that starts its life as real Tequila before undergoing what its creators call a “proprietary” alcohol-removal process. The result? A non-alcoholic pour that claims to preserve the body, bite, and beauty of the original spirit—minus the buzz.
This curious invention comes from León Y Sol, a new independent brand founded on bold declarations. According to CEO Bobby Marhamat, Nequila isn’t just another entry in the booming alt-spirits category. “This is a line in the sand,” Marhamat says. “Nequila is about rewriting the rules… for anyone who’s ever wanted to drink differently without drinking less of life.”
Where most non-alcoholic spirits dodge distillation entirely, Nequila takes a different path. The spirit is crafted in Mexico using traditional methods and high-quality agave. Only after it’s become actual Tequila does the transformation begin, with the alcohol removed through a proprietary process that preserves the texture, aroma, and complexity of the original liquid. There are no additives, no artificial ingredients—just what the bottle describes as an “agave juice beverage.”
The name “Nequila” itself feels like a linguistic sleight-of-hand, whispering its lineage while announcing a clean break. It’s not pretending to be Tequila in the eyes of regulatory bodies, but it is proudly agave-born—something competitors like Almave (a Lewis Hamilton-backed brand that skips fermentation altogether) cannot quite claim.
At $49 for a 750ml bottle, Nequila doesn’t aim to be a cheaper substitute—it positions itself as a premium experience, a thoughtful choice for drinkers seeking depth without compromise. Early adopters can preorder now and gain VIP access to the brand’s official launch party, though quantities of the first batch are said to be “extremely limited.”
The timing is notable. As non-alcoholic spirits continue carving out their own identity in backbars and bottle shops alike, Nequila may well mark a turning point—blurring the boundary between heritage and innovation, sobriety and indulgence.
You can preorder León Y Sol Nequila now via the brand’s official website, and decide for yourself whether this is the future of Tequila—or a bold new category entirely.
