Johnnie Walker has unveiled a striking new limited-edition design for Johnnie Walker Blue Label, created in collaboration with acclaimed Indian fashion designer Rahul Mishra. Timed for the Indian festive season, the release blends whisky heritage with haute couture artistry, celebrating both craftsmanship and cultural connection.
A Meeting of Icons: Johnnie Walker and Rahul Mishra
Mishra, the first Indian designer invited to show at Paris Haute Couture Week, is celebrated for his intricate embroidery, mastery of color, and commitment to slow fashion. His philosophy of “mindful luxury” and supporting traditional artisans informs his design for Johnnie Walker Blue Label.
The partnership reflects the values both whisky and fashion share—time, patience, and the human touch. Mishra explains:
“Slowing the process of craft and creating a sustainable eco-system for artisans is something close to my heart. Sharing this philosophy with a brand with centuries of heritage and a lineage of craftspeople has been very special.”
A Design Inspired by ‘Bright Beginnings’
The limited-edition bottle and packaging draw inspiration from native Indian flora and fauna, with motifs of blooming flowers and spirited animals. Mishra describes the artwork as a celebration of “bright beginnings,” with a vivid festive night sky symbolizing abundance and joy.
The design captures both India’s cultural richness and Johnnie Walker’s enduring ethos: Keep Walking.
The Whisky Within: Johnnie Walker Blue Label
At the heart of the collaboration lies the whisky itself. Known for its rare depth, only 1 in 10,000 casks from Johnnie Walker’s reserves of over 10 million maturing Scotch whiskies is selected for Blue Label.
Dr Emma Walker, Johnnie Walker Master Blender, describes its profile:
“It has a rich, smooth and luxurious flavor – fresh citrus and rose petals, giving way to dark chocolate, vanilla, and hazelnut wrapped in warming smoke.”
Balanced and layered, Blue Label is designed for toasting milestones, pairing seamlessly with aromatic celebratory dishes, and savored on festive nights.
Honoring Craft and Connection
For Mishra, the collaboration highlights the parallels between haute couture and whisky-making. Both require patience, precision, and generations of expertise.
Dr Walker adds:
“This beautiful design by Rahul complements how special the whisky inside each bottle is. Working with such a thoughtful artist, who cares deeply about craftsmanship, also feels like a fitting recognition of the talented people who have ensured Johnnie Walker Blue Label’s quality over decades.”
Availability and Price
The Johnnie Walker Blue Label Rahul Mishra Limited Edition Design is available globally from select fine spirits retailers and online, priced at an SRP of $264.00. It will also feature prominently at a series of international Johnnie Walker Blue Label festive celebrations across October and November.
For more information, head over to Johnnie Walker’s official website.
Previous special editions released by Johnnie Walker Blue Label:
Blue Label Ice Chalet released with Priyanka Chopra Jonas
Johnnie Walker Blue Label Elusive Umami Limited Edition released with Chef Kei Kobayashi
