For this year’s Mid-Autumn Festival, Hennessy has lit its lanterns early—unveiling two limited edition Cognac bottles in collaboration with Jackson Wang, the Hong Kong-born global pop icon and Hennessy brand ambassador. It’s the latest release in their four-year creative partnership, and it arrives not just as packaging, but as an invitation: to celebrate, to sip, and to remix tradition.
The new 2025 limited edition bottles—one for Hennessy VSOP, the other for Hennessy XO—are designed with both East and West in mind, nodding to the ancient rituals of tea and the modern-day rhythms of pop culture. And at the center of it all is Wang himself, who stars in two new campaign films showcasing his signature serves.
The VSOP edition is wrapped in a vivid spectrum of red and orange, a fiery palette that calls to festive lanterns and late-night neon. The tagline? Mix it like Jackson Wang. His go-to: the “Henny Tea,” a crisp, minimalist blend of Hennessy VSOP, oolong tea, and ice. It’s a cocktail that feels both elegant and casual—like Wang in a velvet blazer and sneakers.
The XO edition, meanwhile, leans deeper in tone, housed in a gift box textured with layered amber, silver accents, and an embossed frozen motif. This one is all about savoring—on ice, with a splash of sparkling water. The campaign’s phrase, Savour it like Jackson Wang, reads less like marketing and more like life advice.
According to the brand, Hennessy’s relationship with tea isn’t a gimmick—it dates back to the 18th century, when founder Richard Hennessy was trading both eaux-de-vie and tea, seeing in both a way to connect people across cultures.
This idea of ritual and togetherness is central to the Mid-Autumn Festival, celebrated across Asia as a time for family, storytelling, and moonlit reflection. And in Singapore, Hennessy is bringing the celebration to life with August pop-ups, tastings, and exclusive offers.
The limited edition Hennessy VSOP bottles will be available at major supermarkets like FairPrice and Cold Storage, retailing from SGD$115 (US$90). Fans can sample the Henny Tea at in-store events every weekend from August 8 to 31 at select Cold Storage and FairPrice locations across the city. For more information, head over to the brand’s official website.
Last fall, Hennessy teamed up with artist Jean-Michel Othoniel to launch a $39,000 Hennessy XO Masterpiece.
