Glenmorangie has always played a long game. You can taste it in the way their Highland single malt stretches out across the tongue, a gentle sunrise of honey and heather that resolves into something deeper, more elemental — like a track revealing its secrets to a driver lap by lap. Now, the Moët Hennessy-owned Scotch whisky brand is shifting gears in a big way: Glenmorangie has been named the official whisky of Formula One in a sweeping 10-year partnership.
This alliance, unveiled as part of a larger decade-long collaboration between Glenmorangie’s parent company LVMH and Formula One (announced in March 2025), puts whisky and racing on the same high-octane stage. And at the heart of it all is Glenmorangie’s The Original 12-year-old single malt — the kind of spirit that, like a perfect corner exit, is all about balance, patience, and finesse.
Formula One, now celebrating its 75th anniversary, has always been about pushing human and mechanical limits to their absolute edge. Yet it also stands firm on one principle: alcohol-free driving. In Glenmorangie, Formula One found what it calls a “kindred spirit,” a brand equally obsessed with precision, tradition, and the quiet poetry of mastery.
Emily Prazer, chief commercial officer at Formula One, framed it perfectly: “We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time.” Their shared sense of history made the British Grand Prix at Silverstone — the site of F1’s first-ever race — the ideal launchpad for this new chapter.
To mark the moment, Glenmorangie rolled out the big guns — and a certain Hollywood legend. Harrison Ford, star of Glenmorangie’s Once Upon a Time in Scotland campaign, appeared in a new short film to toast the partnership. His verdict on the collaboration? Delivered in his trademark gravelly baritone: “Nice.”
At Silverstone, fans can immerse themselves in the Glenmorangie experience, complete with carefully crafted cocktails and a showcase of the Eagle Speedster Jaguar E-Type — the same purring feline Ford piloted in the film. Attendees will even get a chance to slip behind the wheel and capture their own moment of cinematic cool.
Caspar MacRae, president and CEO of Glenmorangie, captured the spirit of the moment: “We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence.”
It’s a partnership built not just on marketing synergy but on a deeper kinship: two traditions, one from the Highlands and one from the paddock, both committed to the art of the long, elegant finish.
For more on Glenmorangie and its new journey with Formula One, visit Glenmorangie.
Last year, Glenmorangie unveiled A Tale of Ice Cream, the fifth release from their Tale Of series.
