Don Julio Celebrate 80th Anniversary With Ultima Reserva, Tequila Made With Final Agave Harvest Planted By Late Founder

Don Julio Ultima Reserva

Don Julio González began his tequila-making journey in 1942 and to celebrate the brand’s upcoming 80th anniversary in 2022 it has unveiled Don Julio Ultima Reserva. The new tequila is a special 36-month aged luxury Extra Añejo that “preserves Don Julio González’s ultimate legacy – the final agave harvest planted by González and his family in 2006,” says a press release.

Tequila Don Julio Ultima Reserva Box and Bottle

As a tribute to Don Julio González’s devotion and craftsmanship, this final agave harvest was set aside for this special distillation. Only 4,000 cases of Tequila Don Julio Ultima Reserva will be released this year, and highly limited quantities of this luxuriously rare liquid will continue to be released each year until it reaches the end of this final agave harvest. The bottle is meticulously adorned with piña-inspired designs – from the etched cap to the faceted base.

“When Don Julio González first embarked on his tequila-making journey, he crafted a special private reserve that was meant to be shared with his close family and friends,” shares Christina Choi, Senior Vice President of Tequila, Diageo North America. “We are proud to carry on his legacy with the release of Tequila Don Julio Ultima Reserva, an offering that honors 80 years of devotion with a liquid meant to be enjoyed exactly as Don Julio intended – celebrating with those closest to you.”

Tequila Don Julio Ultima Reserva is rested in oak barrels previously used to age bourbon and finished in seasoned Madeira wine casks. The team of experts at Tequila Don Julio implemented a Solera aging method, which combines and matures tequilas of different characteristics, allowing Don Julio González and his family’s final agave harvest to remain at the heart of this rare tequila. The result is an exceptional spirit beautifully golden in color that begins with a nose of toasted oak and caramel, follows with hints of apricot and orange, and finishes with smooth honeyed agave. It is best enjoyed neat.

Available in extremely limited quantities, the first batch of Tequila Don Julio Ultima Reserva will be available in select markets while supplies last, and will be priced at $399.

For more information, head over to the brand’s official website.

In July, Don Julio released an extremely limited quantity of its new Tequila Don Julio Primavera, which takes its traditional Reposado and finishes it in orange wine casks.