Don Julio is selling limited-edition casks of its iconic Don Julio 1942 that have been aged in Bourbon, Port, Orange Wine, Madeira, and Crémant Barrels
Don Julio is launching its first global cask sale, featuring limited-edition barrels of Don Julio 1942 tequila each with a special cask finish. This is the first-ever release of limited-edition Don Julio 1942 expressions globally.
The five Don Julio 1942 expressions will be crafted through an extended finishing process utilizing casks that previously held Bourbon, Ruby Port, Orange Wine, Madeira Wine, and Crémant. Only one cask of each finish will be released.
“The culture surrounding agave-based spirits is exciting, constantly evolving, and this inaugural Tequila Don Julio 1942 global cask sale demonstrates our commitment to continue to push the boundaries of what a luxury tequila experience can be,” says Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at Diageo. “We recognize that for many, luxury tequilas are considered an extension of one’s lifestyle, so we’re meeting the demand for prospective buyers and tastemakers to not only own an extremely rare, super luxe-tequila, but to own a piece of the Tequila Don Julio history and legacy.”
The five limited-edition expressions were selected to complement the Don Julio 1942 tasting notes. The Crémant Cask Finish introduces floral and citrus notes, while the Orange Wine Cask Finish imparts tea and sweet spices. The Ruby Port Cask Finish offers a combination of cinnamon and dark chocolate, the Madeira Wine Cask Finish brings the opulence of toffee and spices, and the Ex-Bourbon Double Charred Cask Finish deepens the warmth of the tequila with toasted oak and caramelized banana notes.
Limited-edition bottles have been created for the Tequila Don Julio 1942 Cask Finish release and will be individually numbered, featuring a gold-embossed icon that is emblematic of the origins for the five special cask finishes. These icons will be displayed on a vibrant, blue-colored Tequila Don Julio 1942 bottle which maintains the brand’s iconic shape.
“We are excited to announce the partnership between Tequila Don Julio and BlockBar for the release of its inaugural limited-edition global cask sale,” says BlockBar’s Jamie Ritchie. “Tequila Don Julio is synonymous with quality and innovation, and this collaboration is testament to that. With one full cask each of five, bespoke 1942 finishes, we are excited to showcase the exceptional craftsmanship and innovative spirit that define both Tequila Don Julio and BlockBar. We invite tequila enthusiasts worldwide to participate in our online auction to become one of the world’s first owners of a Tequila Don Julio 1942 cask finish expression.”
The Tequila Don Julio 1942 Cask Finish Release – 2024 auction is now live on BlockBar, with each finish representing its own lot. The starting bid for each cask is $35,000, and those interested can participate by creating a BlockBar account before the auction closes at 10 a.m. EST on June 20, 2024.
Tequila Don Julio will store all five casks at its Mexico distillery until bottling which will occur between December 2024 and March 2025. Owners can sell or gift each cask NFT, representing the equivalent of the full cask of the tequila. At bottling, the cask NFTs will each convert to 40 NFTs that can also be gifted or sold, representing ownership of 40 cases of six 750ml bottles. These bottles will be stored by BlockBar and will be available for redemption globally by June 2025.
To get in on the bidding, head over to BlockBar.
In January, Don Julio paired with Mexican singer-songwriter Christian Nodal for the launch of Alma Miel tequila.