Diplomatico launches cocktail competition – Mixed Consciously


Diplomatico has opened entries for its UK cocktail competition, dubbed ‘Mixed Consciously’.

The Venezuelan rum producer announced ‘Mixed Consciously’, a competition that challenges bartenders to create sustainability-focused cocktails. The prize is simple – an all-expenses-paid trip to Venezuela in 2022.

To participate, bartenders have incredible freedom, but with just a couple of requisites; develop a cocktail using either Diplomatico Planas or Mantuano rums, along with homemade ingredients and locally sourced produce. Each element of the serve must be used ‘to its full potential’ with an eye to waste reduction.

To coincide with the competition, Dean MacGregor, UK brand ambassador for Diplomatico, will host on-trade training sessions, both in venues and online, throughout the summer; to enter, bartenders must participate in a session.

The best entries will be asked to participate in an in-person final, to be held at zero-waste restaurant Terroir Tapas in Bournemouth this autumn. 

Judges will include James Fowler, owner of Terroir Tapas, and a representative from the Sustainable Restaurant Association.

‘Mixed Consciously’ is part of Diplomatico’s global Artisans of Taste competition and its wider Distilled Consciously sustainability campaign, through which the brand has committed to  investing in the local community and reducing waste, energy use and emissions.

The UK winner of Mixed Consciously will travel to the Diplomatico distillery in Venezuela with the Artisans of Taste champions from other countries, and their winning recipes will be published in a zero-waste cocktail book in 2022.

More information can be found at the Diplomatico Website.

In May, as part of its inaugural “The Heart of Rum” campaign, Diplomatico announced a year-long partnership with Celebrity Chef, and TV personality, Michael Symon. Highlighting the “heart” and know-how that goes into each bottle of Diplomático rum, the collaboration brings the brand’s values of craftsmanship, family, and authenticity to life alongside Symon’s story and the passions that drive his love for cooking.