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Death & Co Crafts Cocktail Program For World’s Longest Bar, Humble Baron At Nearest Green Distillery

Humble Baron Bar Stage

Gin & Luck, the hospitality company behind renowned cocktail institution Death & Co., is crafting the cocktail program at Humble Baron, home to the world’s longest bar, which is set to open March 23, 2023. The restaurant, bar, and live music venue will debut in Shelbyville, Tennessee, at the iconic Nearest Green Distillery, home of Uncle Nearest Premium Whiskey. The distillery welcomes more than 110,000 visitors in the past 12 months with that number expected to triple by the end of the year.

Featuring a 19-station, 525-foot-long showpiece bar that wraps around an indoor stage, Humble Baron allows guests to enjoy elevated fare and creative cocktails while watching live entertainment. The Grand Opening Weekend performances will include American Idol’s country music artist, HunterGirl, and international DJ BOVA. The Humble Baron bar is approximately 120 feet longer than the current record holder for the longest permanent continuous bar in the world.

“Humble Baron is a place where everyone has a seat at the table,” said Humble Baron’s inspiration, Keith Weaver. “We want our guests to pull up a seat at the world’s longest bar and enjoy some amazing music over a craft cocktail or a bite to eat and engage with those around them. Humble Baron reflects my varied music tastes and will bring all types of people, with all interests and backgrounds, together.”

The bar program was crafted in partnership with Gin & Luck, the hospitality company behind renowned cocktail institution Death & Co., with Black-owned spirits taking center stage. Signature libations include the “Queen’s Gambit,” featuring Sorel Liqueur, Hella Cocktail Co. Apple Blossom Bitters, local premium Tennessee whiskey, pineapple gomme, and lemon juice, as well as the “Dear Fawn,” which is a spin on the espresso martini, swapping the usual vodka for local premium Tennessee whiskey. Assistant Director of Beverage DeAndre A. Jackson leads the bar’s cocktail innovation.

Audio and visual for the state-of-the-art music venue, with an indoor and outdoor stage, was designed by the former technical director and engineer for Prince’s Paisley Park. The indoor stage, separated by a glass garage door from its mirroring outdoor stage, will allow live concerts hosting more than 15,000 guests.

For its culinary offerings, James Beard nominee Chef G. Garvin has crafted a menu of sophisticated yet familiar dishes, including the restaurant’s signature Nashville Hot Shrimp and Grits and Snow Crab Claws sauteed in brown butter and sage. Atlanta Chef Jay Craddick will helm the kitchen as Executive Chef, bringing more than 18 years of experience and a passion for innovative Southern cuisine to Humble Baron.

“Although the vision of Humble Baron comes from the incredible mind of my favorite person on earth, I had the great honor of naming it,” said Fawn Weaver of her husband and partner. “Keith’s storied career as an executive vice president for one of the largest movie studios in the world and one of the highest-ranking Black executives in Hollywood for more than 20 years, causes people to look at him as a baron. But he’s remained the humblest person I’ve ever known throughout his impressive career.”

To celebrate its grand opening on March 23, Humble Baron will debut with an official ribbon-cutting ceremony, followed by an entire weekend of live music, with the lineup and schedule of events below. The venue will welcome all genres of music, hosting weekly themed nights, including a Friday DJ Night and Sunday Gospel Brunch.

Thursday, March 23 – Grand Opening
6:00 p.m.Ribbon Cutting Ceremony
7:30 p.m.Country Music Recording Artist, American Idol’s HunterGirl
Friday, March 24 – Inaugural DJ Night
6 p.m. International DJ Bova (Humble Baron Resident DJ)
7:30 p.m. Country Music Duo, Neon Union
8:15 p.m.International DJ Bova returns
Saturday, March 25
2 p.m.Live Podcast Taping with Radio Host Kenny Burns and TKBS Nation
3 p.m. – 7 p.m.Grown & Sexy Day Party with Kenny Burns and DJ Bova 
Sunday, March 26 – Inaugural Gospel Brunch
1 p.m. – 2:15 p.m.Worship Leader, Recording Artist and Singer Songwriter, Kai A. Pineda

Humble Baron is the newest venue to debut at Nearest Green Distillery. Current offerings include the Welcome Center, Barrel House II BBQ restaurant, Philo + Frank’s, the world’s first non-alcoholic speakeasy, and more.

Humble Baron’s regular operating hours will be Fridays from 5 p.m. – 11 p.m., Saturdays from 11 a.m. – 11 p.m., and Sundays from 11 a.m. – 10 p.m. For more information, head over to the bar’s official website.