Crown Royal has unveiled its latest innovation—Crown Royal Chocolate Flavored Whisky—a limited-edition release that blends the brand’s signature Canadian whisky with the decadent richness of chocolate. Arriving nationwide on September 1, 2025 (SRP $26.99), the new expression is designed for both seasoned whisky drinkers and those drawn in by the playful versatility of flavored spirits.
Whisky Meets Chocolate
The idea of chocolate whisky sounds like it could tip into gimmickry. But Crown Royal has made a career out of threading that needle: flavored whiskies that remain recognizably whisky first, while bringing unexpected notes to the glass. According to the brand, this release combines carefully selected Crown Royal whiskies with a dose of rich chocolate flavor to create what it calls a “velvety finish that pairs in ways you might not expect.”
On the nose, vanilla, creamy chocolate, and oak set the stage. The palate leans into caramel, toffee, and subtle dark cacao, while the finish lingers with Crown Royal’s trademark smoothness, now wrapped in chocolate’s bittersweet embrace. It’s at once familiar and decadent, designed to blur the line between whisky drink and dessert.
Beyond the Glass: Unexpected Pairings
Part of the intrigue here is how the brand encourages people to drink it. Crown Royal Chocolate Flavored Whisky isn’t positioned as a novelty sipper but as a flexible ingredient—something that can work equally well in highballs, cocktails, or holiday punch bowls.
Mixed with grapefruit juice, cola, or lemonade, it creates combinations that tilt toward the playful and unexpected. The whisky also reimagines classics: think an Old Fashioned with a chocolate twist, an Espresso Martini layered with whisky depth, or even a Coquito with richer body. In this sense, it’s not just a flavored whisky but an invitation to experiment, to treat chocolate not only as sweet but as structural, a flavor that can anchor cocktails rather than just accent them.
Innovation With a Crown
“Crown Royal has always led the way in whisky innovation and with this new flavor we’re inviting people to indulge in something truly unexpected,” said Hadley Schafer, Vice President of Crown Royal. “This new expression maintains the quality of whisky we take pride in, while leaning into the bold yet inviting spirit that defines our flavored whiskies portfolio. I’m excited for brand fans to enjoy Crown Royal Chocolate Flavored Whisky in ways they could never imagine.”
The statement captures something about Crown Royal’s approach to the flavored whisky category. While some distilleries shy away from it, Crown has leaned in with intent—creating whiskies that court new drinkers while keeping longtime fans curious. From apple to peach to salted caramel, each release has expanded what “Crown Royal” can mean in a glass.
Crown Royal Chocolate Flavored Whisky Availability
Crown Royal Chocolate Flavored Whisky will be available for a limited time beginning September 1, 2025, with a suggested retail price of $26.99. For more details and cocktail inspiration, visit the brand’s official website.
