Pernod Ricard’s Avión has partnered with NFT platform BlockBar to launch an extra añejo Tequila matured in an ex-Mexican Cabernet Sauvignon wine cask
Avión is joining the NFT spirits game with the launch of Lucky Liquid, an extra añejo Tequila matured in a single ex-Mexican Cabernet Sauvignon wine cask. The Pernod Ricard-owned brand will launch only 100 bottles.
Matured for nine years in an oak cask that previously held Cabernet Sauvignon, Avión Lucky Liquid was apparently discovered after being forgotten in a cellar for nearly a decade. The fact that the liquid is an “exquisite 100% agave Tequila despite the nature of its production,” is the reason for its name.
“Successfully created against all odds, Avión Lucky Liquid was born out of a hunch nine years ago and is proof that fortune favors the bold,” said Juan Namur, digital director at House of Tequila – Pernod Ricard. “This very notion is something which crypto enthusiasts and spirits collectors live and breathe, as they’re always on the hunt for the next extraordinary token or expression, which could appreciate significantly. It’s high risk, high reward. By combining blockchain technology with prestige Tequila in a limited run of just 100 bottles, we’re captivating the attention of two highly engaged, trailblazing communities.”
On the nose, the tequila delivers aromas of cacao and candied red fruits. The palate unsurprisingly features plenty of tannin, alongside peach, cranberry, and pecans.
Bottled at 40% ABV, Avión Lucky Liquid can be purchased via BlockBar for $495 bar bottle.
Each bottle will be stored in BlockBar’s storage facility in Singapore, and owners will have the option to resell via the seller’s secondary marketplace or redeem their NFT for the physical bottle from July 2025.