The team behind one of America’s most decorated craft distilleries just took a bold turn into the zero-proof frontier. Breckenridge Distillery, famed for its high-altitude whiskeys and a trophy case full of Icons of Whisky awards, has announced the launch of Mock One, a new line of non-alcoholic spirits that aim to do the impossible: make zero-proof taste like the real thing.
But Mock One isn’t some trend-chasing offshoot—it’s a full-bodied effort by founder and CEO Bryan Nolt and his team to bring the depth and dignity of true spirits into the growing world of mindful drinking. “We’re dedicated to innovation without sacrificing taste,” Nolt said. “Mock One captures the same craftsmanship and complexity that made Breckenridge what it is—just without the alcohol.”
That’s not just marketing talk. These bottles are built to echo the flavor architectures of their alcoholic counterparts, using the distillery’s signature blending techniques and all-natural ingredients. The Mock One Whiskey channels oak, cinnamon, vanilla bean, and honey. The Gin offers a citrus-lavender bouquet with juniper, Meyer lemon, kaffir lime, and lavender. Tequila leans into agave and spice with a kick of capsaicin and vanilla, while Rum brings brown sugar, cola nut, and toasted oak to the table.
If all that sounds like a tall order for a zero-proof spirit, consider the pedigree: Breckenridge has won nine Icons of Whisky awards for quality, innovation, and taste. They’ve long been admired for pushing the envelope at 9,600 feet above sea level in Colorado’s Rocky Mountains. This, it seems, is their answer to what comes next.
Now available across Colorado retailers and online nationwide at drinkmockone.com, the Mock One lineup isn’t just for abstainers. It’s for anyone who still wants the ritual—the Old Fashioned glass, the slow stir, the aroma of oak and citrus and smoke—without the alcohol. It’s for 7 p.m. on a Tuesday when you want the taste of something real, but the next morning matters.
With national retail expansion expected this fall, Mock One is poised to become a category leader in non-alcoholic spirits. As Nolt puts it, “This isn’t about what you’re giving up. It’s about what you’re still getting.”
