Elegance Brands Relaunches Coconut Water Cocktail VOCO


Elegance Brand has announced the relaunch of its premiere beverage product VOCO, a “better-for-you” real vodka and soda water ready-to-drink (RTD) cocktail in a variety of natural flavors.

VOCO combines vodka, soda water blended with a hint of coconut water and natural fruit flavor. The beverage is made for consumers who are mindful of what they put in their body, with only 100 calories per 12oz can.

“We are excited to be entering the RTD space with a truly unique beverage for consumers to enjoy all year-round,” said Raj Beri, Founder, CEO and Chairman of Elegance Brands. “At Elegance, we make it our mission to give consumers the most innovative choices when it comes to beverage options, and we are confident the new VOCO formula will exceed expectations.”

VOCO offers a single serving, ready-to-drink beverage for on-the-go occasions. With only 5% ABV per can, it allows consumers to enjoy more in one sitting. As a more mindful spirit offering, VOCO is gluten-free, low ABV, low sugar, and low calorie. This 12 oz canned cocktail comes in four fruit flavors: Mango, Lime, Pineapple, and Passionfruit.

To launch, VOCO will be available at select retail locations throughout California, Nevada, Arizona, Utah, Texas, Oklahoma, Kansas, Missouri, Nebraska, Minnesota, Tennessee, Ohio and Alabama. Elegance will continue to roll out VOCO to additional U.S. states this year. 

A 4-pack of VOCO is priced at $9.99. For more information, head over to VOCO’s official website.
Last month, Elegance Brands announced the expansion of its route-to-market strategy and the launch of its direct-to-consumer (DTC) channel. Elegance expects these developments will lead to rapid revenue growth—fueled by market and channel expansion— and further streamline product availability for customers. They have secured 56 distribution commitments with a potential reach of 49,750 outlets nationwide, including 24 distributor commitments for SWAY Energy Drink, 8 commitments for Gorilla Hemp, and 16 commitments for VOCO.