Blake Lively is extending her range of beverages with the launch of Betty Booze. An extension of her Betty Buzz sparkling beverage brand, the new low-alcohol, sparkling cocktails come in three flavors.
“These are the recipes I’ve been making for loved ones for years,” said Lively. “But I have 4 kids now. And I’m tired. So here they are in a can. Enjoy. Responsibly…ish.”
The launch of Betty Booze is part of the company’s larger expansion strategy to win new audiences and occasions by challenging conventions of taste in the sparkling beverage category.
“When it comes to quality, we’re absolutely uncompromising. Whether it’s Buzz or Booze, everything we make is real and delicious,” said Andrew T. Chrisomalis, Co-Founder and Chairman of Betty B Holdings. “The early success of Betty Buzz proved people expect more from what they drink. And we’re going to be the beverage company to serve it to them.”
Betty Booze launches with three sparkling cocktails made from fruits, spices, herbs, and premium spirits:
- Sparkling Tequila with Lime Shiso: Effervescent Tequila paired with notes of lime and shiso. Crafted with only sparkling water, premium tequila, and real juice.
- Sparkling Tequila with Oak Smoked Lemonade: Sparkling Tequila lemonade infused with warm oak, a squeeze of orange and a dash of butter extract.
- Sparkling Bourbon with Apple Ginger Sour Cherry: Sparkling Bourbon paired with the crisp flavors of apple, a kick of ginger and a dash of sour cherry. Crafted with only sparkling water, premium bourbon whiskey, and real juice.
Betty Booze is available in 4-packs of 12 oz recyclable cans (4.5% ABV, 355ml) for $14.99. For more information, head over to the official website.
In September 2021, Lively announced the launch of Betty Buzz, a line of non-alcoholic, sparkling mixers made from clean ingredients. The mixers are made to pair with any spirit–like her husband’s Aviation American Gin–but can also be enjoyed on their own.