Absolut Celebrates Launch Of Watermelon Vodka With Fresh Escape Giveaway

Absolut Watermelon Fresh Escape interior

Last month, Absolut unveiled the latest edition to its lineup, Absolut Watermelon Vodka. Now, to celebrate the release, the Swedish vodka brand is giving one lucky fan the chance to check out of their day-to-day routine and into an Absolut Watermelon Fresh Escape, a 24/7 watermelon-inspired oasis right in their backyard.

Absolut Watermelon Fresh Escape exterior

The Absolut Watermelon Fresh Escape, a watermelon-themed escape on wheels, offers a much needed break and a colorful change of scenery where one lucky winner can safely connect with friends in-person or virtually and disconnect from their standard day without leaving home.

“With so many of us spending more time than ever at home, we’re excited to offer fans who feel stagnant in their day-to-day the opportunity to win the Absolut Watermelon Fresh Escape, a private space where they can mix up some cocktails, safely visit with friends – even if only virtually – and retreat to a new personal haven,” said Regan Clarke, Vice President of Marketing, Absolut, Pernod Ricard USA. 

The watermelon-themed escape comes with everything anyone could need for a much-needed, easy getaway including a sleeping area, bathroom, outdoor seating, grill, cooler, corn hole game and lawn chairs perfect for relaxing and sipping on an Absolut Watermelon Vodka Soda. And just like there’s no sugar added to Absolut Watermelon, no familial interruptions are added to the the Fresh Escape.

From April 19, 2021 through May 14, 2021, Absolut will ask fans on Instagram to “tell us you’re stuck at home without telling us you’re stuck at home” for the chance to win their very own, permanent Fresh Escape. 

One winner will be chosen after sponsor-selected judges have graded entries based on criteria noted in the contest rules agreement. The winner will receive the Absolut Watermelon Fresh Escape just in time for summer. While the Fresh Escape was designed with the Boomerang generation in mind, it doesn’t mean parents can’t get in on the fun and enter for a chance to win for themselves. 

For more information about how to enter for a chance to win, head over to the official website.

Absolut Watermelon Fresh Escape outside